Google Analytics is a free, analytical tool that gives you an in-depth look at your business website or application. The service has much to offer, but it can get a tad intimidating without proper guidance.
Once you familiarize yourself with the service and the utilities it has to offer, the platform is worth your investment and time. If you master Google Analytics, you can pinpoint your target audience, hone your marketing, and gain more customers.
Here’s Why You Should Use Google Analytics
You should be using this platform if you own a website. Google Analytics integrates Google Ads, Data Studio, and other marketing platforms from Google too.
Not only does it help you build your brand, but it’s also free! You can afford this tool even if you own a startup and have a limited budget. Why else is it important?
1. Find Out Who’s Visiting Your Website
You can get insight on the people visiting your website. Google Analytics gathers demographic information such as age, gender, or location. You can also learn which browsers they use and what may cause you to lose customers.
2. Learn Your Customers’ Preferences
You also learn what piques your visitors’ interest. Do they enjoy movies or books? Are they looking for corporate guidance or health tips? With this information in hand, you can appeal to the audience with ease.
3. Determine How Customers Find Your Website
There’s a section called “Acquisition” in this service that tells you how your visitors found your website. If they land on your website from the search engine, it means your marketing methods are working and your organic reach is high.
4. Track What Your Visitors Do
Getting people to visit your website is easy, ensuring they stick around isn’t. With the “Behavior” section, you can find out how long they spent on your website and what content caught their interest.
5. Pinpoint Your Popular Pages
Some pages will bring you more traffic than others. Google Analytics teaches you how to convert these visitors into subscribers, and in turn customers, by identifying what’s keeping them on the page.
6. Make Better Decisions
This tool will get rid of the time-consuming and irrelevant work. With the data it acquires, the tool helps you make more efficient decisions. This way, you act more quickly on your feet and expand your business.
How to Set Up Your Google Analytics account:
Before you learn how to set up your account, you need to define the objective of your website. This will help you get the most out of Google Analytics because it collects data based on what your business requires.
Opening your account is easy. Optimizing your account is an entirely different ballgame though.
1. Set Up an Account
Go to the Google Analytics homepage, click on sign in to analytics, and then set it up for free. If your account isn’t set up for Analytics, the page will request you to Sign Up instead.
If you already have an Analytics account, log in and click on Admin which can be found at the bottom-left of the page. You can then proceed to create a new account. There’s no right or wrong way of doing this.
Remember that you can always rename your accounts or properties in the future. Pro Tip: You can’t move a property from one account to another. You’ll lose all your historical data otherwise!
2. Decide What You Want to Track
After sorting your account, you need to set up the website you want to track. Use your brand name (but any name will do) as the account name and categorize the websites under the brand in that profile.
Fill out the website name and URL and click on the Get Tracking ID. The Terms of Service button pops up. Agree to it and get started.
3. Add the Tracking ID to Your Website
Once you get the Tracking ID, copy it, and paste it in the Google Analytics Code section. Go to your website toolbar, find Site Settings, and click on SEO & Analytics to find this section. Click on save and voila! You’re good to go.
Installing Google Analytics differs on every platform.
If you have WordPress on your domain, you can use a Google Analytics plugin to install your code. Similarly, other platforms have unique but simple ways of integrating this.
A simple web search will help you find the easiest way to install it.
4. Fix Your Goals
You now need to configure your website’s profile on Analytics. Click on the Admin link and then press “Goals.” This section highlights all the important activities that took place on your website.
5. Add Accounts or Properties
You can add additional Google Analytics accounts or properties through the Admin menu. There’s an account column for the former and a property column for the latter.
Once this is complete, you can follow the previous process and set up your sites and goals.
6. Add Your Team
What’s the point of analyzing your data if you don’t let your team access it? If you work in a group, make sure your team can access the data process on Google Analytics.
Find the User Management button from the Admin dashboard and add new users. Enter their email address, modify the settings and press add!
7. View Your Reports
You find multiple reports segmented into the following groups: Real-Time, Audience, Acquisition, Behavior, and Conversions. These cover all you need to know about your visitors and their spending.
Google Analytics may be challenging to even seasoned marketers. The key is to find the right data to use. Concentrate on traffic acquisition, content efficiency, keywords, and bounce rates to get a headstart.
Optimizing your Google Analytics account is a piece of cake with a little practice. It’s a valuable tool for any budding entrepreneur as you get to work with proper, tangible data that will ensure your brand’s growth. Open your account now and unlock the key to smart marketing.